Latest guides & case studies
AI video ads for ecommerce: real costs
A fraction of a traditional shoot's cost, delivered in days — and the real win is testing volume: ten hook variants for the price of one shoot.
The Denver local SEO playbook (2026)
Ranking in Denver takes four layers most businesses skip: a built-out GBP, real location pages, schema, and the AEO layer that gets you cited by AI.
How much does a website cost in Denver?
A custom site in Denver runs $4,500–$15,000, templates less, ecommerce more. Here's what drives the price — and the ongoing costs nobody quotes you.
Rebuilding Flag World Company for SEO & rankings
A full WooCommerce rebuild and 22k+ product migration, then an ongoing local SEO, keyword, and AEO program with monthly content.
What is AEO and why Denver needs it in 2026
ChatGPT, Perplexity, and Google AI Overviews now answer your customers’ questions directly — and most local businesses aren’t in those answers yet.
Shopify vs WordPress: which is right for you?
It depends — but not in the vague way most agencies say it does. After building on both platforms across multiple industries, here’s the honest breakdown.
Why a founder-led studio beats an agency
Small businesses don’t need agency overhead — they need one accountable person who scopes the work, builds it, and stays after launch.
Why your Google Business Profile is underused
Most Denver businesses have a Google Business Profile — and most are configured wrong, outdated, or invisible in local search.
How Multiline Online built a B2B wholesale portal
A wholesale distributor needed buyers to get the right price automatically — no phone calls, no spreadsheets, no manual quoting.
Local SEO vs national SEO on the Front Range
If you’re a Denver or Aurora small business, the tactics that move the needle are completely different from what works for a national brand.
What is SparkLayer — and do you need it?
Most Shopify stores show the same price to everyone. For wholesale businesses, that doesn’t work — SparkLayer is how you fix it.
GS1 barcodes for small e-commerce brands
Launching a product brand to sell on Amazon or in retail? Your barcodes need to be registered correctly — most brands get this wrong.
What actually gets you found.
Occasional, practical notes on SEO, AEO, and building stores that convert — straight from the studio. No fluff, unsubscribe anytime.