What is SparkLayer?
SparkLayer is a B2B ordering platform that integrates with Shopify to create a wholesale experience within your existing store. Wholesale customers log in, see account-specific pricing, and place orders through a workflow designed for B2B purchasing — without a separate storefront or manual pricing process.
What problem does SparkLayer solve?
Standard Shopify displays the same price to every visitor. For a business selling to both retail consumers and wholesale buyers — distributors, retailers, institutional purchasers — you can’t show a wholesale buyer their discounted case pricing on a public-facing product page.
SparkLayer solves this with price lists tied to customer accounts. Each wholesale customer logs in and sees their specific pricing tier. The retail store stays unchanged for standard customers. Both run from the same Shopify admin.
Who actually needs SparkLayer?
SparkLayer is right when you have multiple wholesale buyer tiers with different pricing, your wholesale volume justifies a dedicated ordering workflow, or your buyers need to place large repeat orders efficiently. For a business with one or two wholesale accounts where manual invoicing is manageable, SparkLayer may be more infrastructure than necessary. For a distributor with dozens of accounts, it’s the right tool.
What does implementation involve?
SparkLayer installs as a Shopify app and injects B2B components into your theme. Implementation involves configuring price lists per customer tier, setting up customer account groups, adjusting theme templates where needed, and testing the wholesale ordering flow before go-live.
A specific detail worth knowing: products where pricing shouldn’t be publicly displayed can be configured with a "Call for Pricing" display using a Liquid conditional — confirmed with SparkLayer support directly to ensure it doesn’t conflict with their JavaScript pricing injection. Getting vendor confirmation before making theme changes is standard practice for tools that modify the storefront at the JavaScript level.
What is the result?
Wholesale buyers order independently through a self-serve portal. The right price shows automatically. Orders flow into Shopify like any other order. The manual pricing and order management that happened over email and phone is replaced by a system that runs without intervention.